Publisher Newsletter
The PROfile, March 2007 Resuscitate Your CPM Rates EditionsCPM rates are very complex to configure, but IPRO can help you understand the factors that determine your CPM rate.
The PROfile, February 2007 Love Your CPM Rates Editions IPRO examines the love-hate relationship publishers have with their CPM rates. Learn to love your CPM rates by naming the price for your ad inventory.
The PROfile, January 2007 2007 Predictions Edition IPRO takes a look at 2007 online advertising forecasts and what the predictions mean for online publishers. Are you getting your fair-share of the advertising dollars?
The PROfile, December 2006 Increasing Ad Revenue Edition Make your site more appealing to advertisers – and increase your ad revenue – by thinking like an ad buyer.
The PROfile, November 2006 Audience Research Edition Independent, verifiable audience research is key to driving up the value of websites of all sizes. Do you have the research you need to sell your ad inventory?
